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    Emirat Echo: The stories echoing across the UAE.Emirat Echo: The stories echoing across the UAE.
    Home » Adidas, Highsnobiety debut limited-edition sneakers
    Lifestyle

    Adidas, Highsnobiety debut limited-edition sneakers

    January 6, 2024
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    Adidas Originals and Highsnobiety, a prominent platform in fashion, design, and culture, have announced the launch of their limited-edition HIGHArt Campus sneaker. This collaboration represents a fusion of art and style, as Highsnobiety’s HIGHArt, an online showcase of products and stories, inspires the design of these unique sneakers.

    Limited-edition sneaker launch marks adidas and Highsnobiety collaboration

    The HIGHArt Campus sneaker is a masterpiece of design, drawing inspiration from a “blank canvas.” It features an off-white mixed material upper, combining canvas, nubuck, and suede. The design is further enhanced with two-toned laces, frayed overlays, co-branded sock liners, and printed logos on each tongue. A distinctive touch is the branded foil wrap around the outsole, intended to be removed before wearing.

    Each pair comes in a custom co-branded box along with a one-of-a-kind canvas tote bag, emphasizing the exclusive nature of this collaboration. Complementing the sneaker, the collection includes Highsnobiety-designed apparel such as a panel canvas painter jacket, ball cap, and tote bag, all themed around the concept of a blank canvas.

    Adding to the uniqueness of this release, Los Angeles-based artist Spacebrat, Jasmine Monsegue, has been featured in new visuals for the campaign. The photography by Sofia Kerpan and the film by Jazmin Garcia bring an artistic dimension to the promotion of this collaboration. The Highsnobiety HIGHArt Campus sneakers will be available from December 6th through several platforms including CONFIRMED, adidas, Highsnobiety’s iOS App, the Highsnobiety Shop, and selected retailers.

    adidas Originals, born from the rich sporting heritage of adidas, is a lifestyle brand that has been leading the way since 2001. With its foundation in the vast adidas archive, adidas Originals evolves the brand’s legacy, blending creativity and courage from sports arenas with contemporary youth culture. The iconic Trefoil logo, first used in 1972, symbolizes the brand’s vision and is celebrated by creative influencers worldwide.

    Since its inception in 2005 by CEO David Fischer, Highsnobiety has emerged as a digital media and cultural consultancy at the forefront of style, art, design, and technology. Headquartered in Berlin, with a global presence, Highsnobiety is dedicated to discovering and promoting the best in culture, connecting people through a love of style, and amplifying emerging creators.

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